Will the Facebook Bubble Burst In 2014?
Other social networks and social sites have some
element of network effect, but also have other qualities. For example,
if everybody suddenly stopped using YouTube
tomorrow, the site would still be valuable because of the content
already present. If everybody except the top one million users stopped
posting to Twitter, it would still be worth using to get the tweets of those million users. If everybody quit Google+, it would still have the Internet’s best photo tools, video chat feature and lifelogging system.
Facebook: not so much.
People don’t like Facebook. The total effect of Facebook’s features, functions and design is strongly negative.
People love using Facebook because they love the other
people who use Facebook. And that’s why Facebook feels like a “bubble”
that’s overdue for a collapse.
Once everybody is no longer on Facebook, the “network effect” is weakened and its value decreases for everyone.
Facebook is suffering from a quiet abandonment,
especially among teens and people in their 20s -- Facebook’s original
demographic.
It’s quiet because most people who leave maintain
their accounts and pretend to use the site for the benefit of those left
behind -- parents, grandparents, co-workers and so on.
Here are what I believe are the top ten reasons people leave Facebook:
1. Social groups collide. Teens and twenty-somethings
post messages with their friends in mind, then grandpa chimes in and
wrecks the conversation by saying: “What the heck does “wtf” mean?” You
post pictures of your drunken New Year's Eve antics, then later wonder
how those pictures are affecting your promotion prospects at work.
Social groups collide on Facebook, and younger people hate that.
2. Users are overwhelmed. In an era of
hyper-simplicity and minimalism, Facebook is a visual riot. On a single
page, you can see the News Feed, the Ticker, a left-navigation bar
packed with "Favorites," "Pages," "Groups," "Friends," "Apps,"
"Interests," the status update bar, birthdays and advertising all over
the place, including in the News Feed.
3. Facebook annoys. Facebook is riddled with not only
ads, but badly targeted ads. Sometimes, it shows ads that you have
endorsed or "Liked," when in fact you never did. It shows ads and lies
about the fact that they're ads, calling them "Suggested Posts."
Facebook ruins photos with heavy compression. The user interface is
confusing, and it's often difficult for users to figure out what's going
on or get it under control. Facebook drops sometimes important messages
into a folder called "Other" that hardly anyone remembers to check.
These and other flaws constantly annoy users.
4. Facebook creates social stress. There are many
situations where Facebook puts you into a pickle. For example, you hate
your boss. Do you "Friend" him? Do you not "Friend" him? Do you have to
change your relationship status for an on-again, off-again relationship?
The significant other wants you to, but do you want co-workers
involved? Having a single social network where everybody is expected to
participate creates social anxiety.
5. Political rants are like death and taxes.
Facebook's status as the social network for parents, grand-parents,
cousins, uncles, co-workers, former co-workers, former classmates and so
on means you have to endure political rants, often strident and
frequent.
6. Relationships end, but Facebook is forever. Sometimes a breakup isn't complete until you leave Facebook.
7. Privacy invasion is constant. Facebook is
harvesting all kinds of information and doing who-knows-what with it,
yet the advertising displayed doesn't reflect actual interests and, in
any event, Facebook has not earned our trust.
8. Conversations are annoying. Facebook streams are
packed with "success theater" posts of people bragging about their
wonderful life, political rants, ancient Internet memes, first-world
problems, duck-face selfies and endless gossip and chatter.
9. Bullying, shaming and trolling. There's a lot of
abuse on Facebook, especially among high school kids. The abuse is
especially effective because a user's whole social and family group
might see it.
10. Fear of an unknown future. At some point, some users realize that
all that Facebook sharing really amounts to them violating their own
privacy. Will posts today harm relationships, job prospects or other
opportunities tomorrow?Where Are People Going And Why?
A million dollars isn't cool. You know what's cool? Snapchat is cool.
Snapchat may fade in popularity next year, be “snapped” up by some Internet giant like Google or Apple or simply disappear like a Snapchat message. But today, Snapchat is the anti-Facebook. If you look at the 10 reasons why some people leave Facebook, you'll notice that none of these problems exist on Snapchat.
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